If you are an online entrepreneur planning of entering the online marketing campaign race, your instinct would always lead you to think the amount of money you are going to spend before you can even get the result you expect. Because running a successful online marketing campaign requires time, effort and money, you surely would want to get the best out of every second and dollar you are spending to make it work. Below are the best online marketing strategies that are both cost effective and work well.
Article marketing is not only one of the most powerful ways to capture online traffic, it is also one of the best online marketing strategies out there. Why? Because it is FREE! All you have to do is to write quality articles, submit them to different ezine publishers, submission sites and article banks and you get free backlinks. With these posts and free links, your website gains online presence, improves your search engines ranking and builds organic traffic. Don’t worry about your ability to write. People are looking for information; not big words. Build up your business on the research box and provide real information when writing articles.
Social sites marketing
If you cannot run a full SEO campaign yet, start building your business’s reputation in social networking sites such as Facebook with the help of tools like fan pages, specifically made for merchants and website owners. Fan page works as your website inside Facebook. You can create web-like pages using apps and post updates, promos and deals for your fans. What’s best about Facebook fan page is that you can get instant traffic, get leads, and even generate sales by just increasing the number of following and running some marketing campaigns.
Blogging is similar to article marketing, but instead of submitting to article sites, you are posting your articles on your web blog site, hence the name. Blogs are originally intended to be web journals, but are now used as one of the best online marketing tool because of its power to attract traffic, improve search ranking and build reputation to the business. Like writing articles, blogging is free, although you can hire bloggers to update your blogs for a minimal cost; which brings us to the importance of consistently posting blog posts. In order for blogs to become an effective online marketing tool, you need to update your blog with relevant and fresh posts. You do this for two reasons: to maintain your following and increase traffic, which are two important ways to improve your business.